I co-founded Lance and served as Chief Product Officer from 2019 to 2023. We built a business banking experience around the way freelancers and independent professionals work.
Lance brought everyday banking, income allocation, and business insights into one product. Money stacks gave salary, taxes, savings, and individual goals their own place. The original website and production app designs below show how that idea came together.
Give every part of your working life a place.
- 01
Earn
Bring independent income together.
- 02
Allocate
Give salary, taxes, and goals their own stacks.
- 03
Understand
See balances and transactions in one place.
The experience
An independent point of view.
The website introduces Lance through a simple picture of money coming in and finding its destination. Manrope typography, a blue signature mark, and a dark canvas connect the brand to the product.
A home for the everyday details.
The production app brings the account balance and transaction history together, then turns budgeting into a collection of distinct money stacks. Allocation controls make the split between salary, savings, and other goals visible.
A different color for every purpose.
The colorful stacks carry the same idea across the website and app. Salary, savings, and taxes each have a recognizable identity, making the financial system easier to scan and understand.
What holds it together.
Start with a working life.
The product organizes money around the needs of independent professionals.
Make the allocation visible.
Distinct stacks give every destination a clear place in the system.
